News Melissa Yeager News Melissa Yeager

Why I'm Launching Without a Logo

For a long time this feeling had been weighing on me—the feeling that I'd outgrown my website and branding. They no longer felt like a good stylistic match for my business. They lacked the depth and complexity I pride myself on building into my clients’ brands. Not to mention, I just plain ran out of room.

Times They were A Changin’

You see, my business has evolved a lot since 2016 and the things that were important to me then were getting in the way of more important areas where I feel called to grow today. I launched my Illustrator Essentials course last July and realized that I had no space for it. I had all these exciting new offerings in the wings and nowhere they could call home.

All of these factors combined to tell me one thing. It was time for a change.

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