Just as logo and brand files can be a bit confusing to implement, I've encountered more than a client or two that is totally baffled by their brand's color palette. Although they're absolutely smitten with their brand's new color scheme, it's all those color values that are the issue! Pantone, RGB, CMYK, and hex—what does it all mean? Which ones do you use for print? What about web? Does it really even matter?

Although it can be frustrating at first, it absolutely matters. Not to worry—your brand's color palette doesn't have to be another headache! I'm here to break down the different color terms you'll likely encounter in your brand guidelines so you know what they mean and how to use them.