A beautiful logo is only the beginning
Let’s translate your unique mission & magic into visuals that help your small business thrive
Introducing
This simple and radically affordable mini offering is a weekly dose of presence for your busy mind. An invitation to exhale. A gentle reset. A soft place to land in your inbox each Sunday.
my classes
for Designers
I believe in sharing my journey to help light the way for your own. That’s why I’ve poured everything I know — my signature client process, seamless design workflow, sacred systems, and over 10 years of experience — into my classes. Now you can grow by leaps and bounds while learning from a friend :)
Step into your power.
Expand your skills.
Increase your confidence.
Save your precious time.
Step into your power. Expand your skills. Increase your confidence. Save your precious time.
Hello, friend.
I’m Melissa, holistic brand designer and teacher.
I started my business in 2016 in search of the freedom and flexibility to run a business I love and partner with soul-centered entrepreneurs while staying home with my future little ones. Becoming a mama in 2019 changed everything, and transformed me for the better in every way.
My gifts are for fine details, smart systems, and making others feel seen and understood. These talents translate into logo and brand identity designs that are equal parts stunning, strategic, and soulful — designs that don’t just look nice but help my clients and their businesses thrive.
I’m all about slowing down, choosing balance over burnout, and aligning how we work with how we want to live. I believe that our challenges are meant to help us grow into the people we’re meant to be, and I love sharing my journey — the ups and downs — in the hopes that it might help light the way for your own.
I'm so glad you're here :)
On The
Blog
On an ordinary Wednesday, our 6yo son Theo came home from school with a stomach ache. We thought maybe it was a virus or something he ate that didn’t agree with him. I did all the things you do at home to treat an upset stomach — bland diet, rest, lots of checking in. Theo went to bed feeling okay, but the stomach ache persisted. It woke him in the night, and in the morning it was worse.
His stomach hurt more and now he had a fever, was hunching over, the right side of his belly was tender, and it seemed increasingly tough for him to walk and use the bathroom. Luckily, my husband Sam knew early on that something wasn’t right and wondered about his appendix. We took him to Urgent Care, who then referred us to a pediatric ER, and before we knew it, we found ourselves in the same children’s hospital where Theo had surgery to put in ear tubes almost three years earlier during one of the most challenging times in our life.
We watched helplessly through an ultrasound, IV insertion, blood work, and MRI as our little boy grew pale and struggled in pain without understanding what was happening to him.
It all felt too familiar.
Back in 2018, I published a post on why I shared pricing publicly for my branding work on my website. At the time, I found it kept things clear and accessible while saving potential clients and I both time in the inquiry process. That said, you may have noticed that I’m no longer sharing pricing for my branding services on my website, and I want to be open about why I removed it.
As I shared recently, I’m returning to client work after a 5+ year hiatus of staying home raising my little ones while turning my attention to my courses for designers. Now that both my kiddos are in school, I’m reviving my business with intention — branding side included.
So why did I remove my pricing? Great question :)
Last week, I took my littlest one to preschool for the first time. I’ve been a working stay-at-home for over six years now, so this was a very big deal. Thankfully my wild wonderful girl and I were both ready — for the new opportunities, challenges, and friends we’ll meet along the way.
My business has essentially been in hibernation mode all this time, and now suddenly the promise of time and space to focus on my beautiful little business stretches out before me. So after almost a decade in business and over six years raising kiddos, I’m beginning again with intention and sharing which strategies I’m excited to try next as I begin to rebuild.
I remember when the steps I needed to take in life and business seemed crystal clear. When I could see my path stretching out before me like a game of Candy Land — fun and free and easy. Everything felt so certain, and there was no question of what I needed to do next.
These days, that’s hardly the case.
Six years ago, becoming a mom changed everything for me. Then the pandemic did it again. And then our healing journey with mold. These seasons of struggle and monumental change cracked me wide open and made me question everything I thought I knew. And ever since, my path has felt foggy. Scattered. Uncertain.
I can’t see my next steps stretching neatly out before me anymore, but there is one thing I know I can do when I’m feeling lost or stuck in life and business. One thing that helps me find my path again, even if it’s only the next right step from where I’m standing.
Six years ago, I was just finding my way back to work after my son Theo was born. I was conflicted and unsure of myself, and wondered if I had lost my touch and some of my magic in my months away on maternity leave.
That’s when I met Angela. We created the Soho Waterworks brand together, and it was the best branding work I’d ever done. I realized that my time away and this new mama part of me made me even better at what I do as a holistic logo and brand designer, especially when partnering with amazing like-hearted souls like Angela.
The years since have been the best and hardest of my life, with the bittersweet result of me stepping back from branding work and leaning into my classes for designers in this unpredictable season. From having our second child to a life-altering healing journey with mold, it’s been one wild ride.
Six years later, in this cracked open space, Angela and I met once again. As it turns out, she had been navigating her own transformative journey over the last few years, and the fates brought us together for a new collaboration — the brand identity for her newest creation, Market St. Mortgage. I couldn’t be more excited to partner with Angela again years later, and couldn’t be more proud to share the branding magic we created together.
It’s hard to believe that I started my design business in 2016 — over 8 years ago — and that I’ve been teaching online courses for 7 of those years.
I’ve always been the kind of person that enjoys tinkering, experimenting, and figuring things out for myself. When I find something that saves me time and makes life easier, I’m always excited to share in the hopes that I can help light the way for others and save them the headache and hardship of needing to start from scratch or do it alone.
This is one of the core values my business is built on — sharing the knowledge, the wealth, the light, and the love — and so this naturally evolved into me sharing my experience, process, and sacred systems through my own online classes.
Teaching over the last several years has been an amazing journey to share with my students and creative community. So when I made the choice to move all my classes from Teachable to Squarespace — true to form — I knew I had to pull back the curtain on just why I decided to make the switch.
As I write this, our beautiful and brilliant baby girl, Iris Lee, turns 18 months today. My pregnancy was filled with joyful anticipation and planning. I worked hard to dial in my courses and sales funnels to work on autopilot during my maternity leave so I could truly unplug. I assumed I’d be out for 6 months like I was with our firstborn, Theo, and I couldn’t wait for the time away filled with baby snuggles and priceless (though sleep-deprived) moments with my kiddos.
What unfolded was the most difficult season of my life.
One of my all-time favorite quotes is from author Rebecca Campbell, “I believe that your tragedies, your losses, your sorrows, your hurt happened for you, not to you. And I bless the thing that broke you down and cracked you open because the world needs you open.”
Well, here I am, 18 months later, cracked wide open and finally ready to tell our story.
I’ve never been a “fast” designer. I like to take my time and think things out, and I don’t like rushing the process. Now the little voice in my head (hello, imposter syndrome) might tempt me to see this as a bad thing — that I’m wasting time and not being efficient enough.
To be perfectly honest, I used to be self conscious about needing more time. After all, if I design faster I can take on more clients and isn’t that how I make more money and become more successful? Not necessarily.
As a new mama, I've been slowing down more than ever before. I’ve shared before that it's been really triggering for me to see amazing creatives and business owners launching things and ramping up — meanwhile I'm pumping the brakes.
Hard Work = Success...?
Since I started this business journey over 4 years ago, I've hinged its success on showing up consistently with quality content in service of others. Subscribing to the age-old mindset that hard work is the key to success.
So as I slow WAYYY down in this new unknown season, it's scary. And it's not even about the money.
Like just about everyone else in the world, recently I've been tuning into Tidying Up with Marie Kondo on Netflix. And besides cringing at how much junk people collect, picking up some new folding tips and wondering how I can incorporate more long skirts into my wardrobe (jk, leggings forever), what really resonates with me is the value of less stuff and more intention.
These days you can integrate every appliance in your house, use your home security system to spy on the delivery man, and tell Alexa to turn down your thermostat from across the room. And yet we have less time than ever. In a world that champions more, bigger, faster, busier, blah.. it's refreshing to see people go the other way. It's the same reason I can't get enough of all those tiny house shows on HGTV.
Less but better. Simple but intentional.
Remember those glorious days of youth when your calendar was a simple thing? The only schedule you had to worry about was your own. Either you were free, or you weren’t.
In the last few years, so many wonderful things have unfolded in my life. My husband and I got married and bought our first home. In 2016 I started my business and we brought home our beloved pup, Hero. This year, we’re expecting our first little one.
So many blessings and things to be thankful for. But also, a lot more to contend with on the calendar.
I can't tell you how many interviews with creatives I've listened to/watched over the years, and somehow the themes of hustle and never being satisfied always seem to rear their ugly heads. Although the word “hustle” is enough to make me gag these days, it's the idea of never being satisfied that puts a seriously bad taste in my mouth.
Granted, most of those creatives were probably referring their positive drive to always continue learning and improving—honing our skills and expanding our horizons. I'm all for that, but the “never satisfied” phrasing is particularly troubling to me.
I started my business because I wanted to control my own destiny. I was desperately craving more freedom and flexibility, and I dreamed of how working for myself could set me up for that special someday when we decided to expand our little family.
Owning my business is an amazing thing. I get to decide how and where and when I work. I get to be picky with my clients so we're the right fit for one another, and best of all I get to choose the direction my business takes. This also means forging new business ventures when it feels right.
ONLY SO MANY HOURS
Shortly after starting my business, I realized there was one resource I had taken for granted—my time. When you run a business by yourself, everything rests on your shoulders. My focus has always been on building a balanced business for myself with a “work to live” focus and not the other way around. However, there are only so many hours in a day.
Let's be honest. For designers, it's always been really hard to figure out what to charge for our work. When I first started out, I had no idea how to price my work and was basically willing to take whatever early clients were willing to pay me. Which wasn't much.
To make matters worse, pricing is a huge taboo in the creative industry. I'm not sure why, but somewhere along the way we got caught in this scarcity mindset that if our peers knows what we charge then it will mean our demise. And god forbid we ask each other. That's just unheard of.
Just as it's an unspoken industry standard that designers present multiple options, it's also pretty much a given that no one shares their pricing. Ever. Which also means we're all constantly creeping, trying to figure out what our work is actually worth.
In this digital age, we're supposedly more connected than ever, and yet I don't think we've ever felt more disconnected. Our world has never ached so much for community, compassion, and belonging. And so every time we lose another soul too soon, it's salt in our already wide open wounds. I wrote about this a bit after the passing of Kate Spade, but I feel called to share more and go deeper.
For a long time this feeling had been weighing on me—the feeling that I'd outgrown my website and branding. They no longer felt like a good stylistic match for my business. They lacked the depth and complexity I pride myself on building into my clients’ brands. Not to mention, I just plain ran out of room.
Times They were A Changin’
You see, my business has evolved a lot since 2016 and the things that were important to me then were getting in the way of more important areas where I feel called to grow today. I launched my Illustrator Essentials course last July and realized that I had no space for it. I had all these exciting new offerings in the wings and nowhere they could call home.
All of these factors combined to tell me one thing. It was time for a change.
With spec work and promises of “exposure” running rampant, it’s no wonder freelancers and creative entrepreneurs are wary of trading their services—and with good reason.
In my early days of working with clients, every single business was a potential client I was dying to land. Every inquiry sent me daydreaming of the best possible circumstances, blinding me to all the red flags ahead. I wanted to help everyone, and that was the problem.
Getting clients is easily one of the most stressful parts of running a business. So much so that most business owners are constantly terrified.
Terrified that the next client won't show up. Terrified of asking too much when they do. Terrified of scaring new business away.
I know. I've been there.
When I first started freelancing, I was afraid to ask too many questions up front in case that shiny new client decided that it was too much work to work with me.
In our digital age, having a beautiful, mobile-friendly website is essential. It's how your dream customers will find you and where they'll go to learn more about what you do. But once you have their attention, how do you get them to stick around? When people's attention spans are shorter than ever, how do you get people to actually to read your website content?


The modern world is overwhelming.
Everywhere we turn, there’s content to consume, tasks to catch up on, news that weighs heavy on our hearts, and more reasons to feel ourselves falling farther and farther behind. I love a good dose of mindfulness, spirituality, or inspiration, but in this season I’ve found myself even struggling to keep up with the things I enjoy. There’s just too much content in too many places — our modern minds too full to keep up with all of it.
I found myself wishing I could distill all the goodness down to one simple message I could carry with me throughout the week, and that’s how A Mind-Full Shift was born. The seed of this idea has been on my heart for years, but I never had the form or timing quite right. Until now.