A Pause on Sharing Pricing Publicly
Back in 2018, I published a post on why I shared pricing publicly for my branding work on my website. At the time, I found it kept things clear and accessible while saving potential clients and I both time in the inquiry process. That said, you may have noticed that I’m no longer sharing pricing for my branding services on my website, and I want to be open about why I removed it.
As I shared recently, I’m returning to client work after a 5+ year hiatus of staying home raising my little ones while turning my attention to my courses for designers. Now that both my kiddos are in school, I’m reviving my business with intention — branding side included.
So why did I remove my pricing? Great question :)
The Purpose Behind the Pause
I'm excited to be making my way back to branding work, but a lot has changed in 5 years (including me). When I first shared my pricing publicly years ago, I had one comprehensive branding package that was the starting point for anyone who wanted to work with me. That holistic branding package was the gateway to me and all my other design services, from packaging and websites to custom icons and templates. After all this time, I still believe in my holistic branding approach, but I’m also open to offering a few scalable options versus exclusively pushing a full comprehensive branding package.
“Change is the one constant in life, and it’s okay to shift and pivot and expand as you grow.”
I remember my early days of running this beautiful little business, and how branding projects and partnerships would evolve and expand naturally from smaller scopes. In this season, I want to bring that kind of open playful spirit into how I approach my offerings, and I want potential clients to feel good about starting a conversation without a massive sticker price looming over them. To be clear, it’s not that I believe the value of my services has decreased in any way, but more that I’m open curating my offerings to the needs of my clients instead of trying to force them to fit into one concrete unchanging offering.
That said, I've removed pricing from my website for the time being while I test things out in the background and investigate what feels right and exciting for my offerings in this season (as well as what kind of branding packages my potential clients are interested in). Will I share my pricing publicly in the future? Possibly, once I have a more clear vision of what offerings and price points feel good in this new chapter. Only time will tell!
Feeling Into What Feels Right
If you take nothing else from this post, I hope my update gives you the permission slip you may need to make a change when something no longer feels aligned. It doesn’t matter if you used to scream it from the rooftops. Just because something felt right yesterday doesn’t mean you’re stuck with that approach forever. It’s okay to make a change. By the same token, just because you’re making a change doesn’t mean your old approach was wrong. Maybe it’s just not for you in this season. Things change, including you, and that’s more than okay.
Just look at nature. Seeds grow and blossoms bloom and then leaves fall away, only to start the whole process again. Change is the one constant in life, and it’s okay to shift and pivot and expand as you grow.
In this digital era, it’s also okay to not share every single move quite so publicly if it doesn’t feel right. It’s okay to keep some moments and chapters just for you. Honestly, I find myself keeping more and more to myself these days, which makes what I do share feel that much more impactful (despite what any algorithm might say). What you choose still matters, even if the only one who sees it is you.
What your life and business look like, your offerings, what and how you share — all these things may change from one season to the next. And that’s okay. Change shows that you’re growing, taking chances, living, and learning.
As for me, I’m feeling into what feels right in this season, and you can bet I’ll be back to share once the time is right. In the meantime, stay true to you, friend, and if you’re looking to align your own business with branding that feels true to you, your values, and your soul mission, drop me a line. I’d love to help you bring your brand to life.
PS - I miss the days of blog posts being a bridge to conversation and community. So if this resonated with you, please drop a comment below and let me know. Until next time, friend :)
