Letterpress, embossing, die cut, foil stamped—any of these sound familiar? You've probably heard of some of these specialty print methods before. I began my design career in the wedding industry, mainly because gorgeously fancy stationery is one of my most favorite things. However, when I shifted my focus to branding that's when I realized just how special it could be.

I know what you're thinking. Yes, these methods can be a bit pricey. But much like a quality logo and brand identity, these techniques do more than get you noticed. The magic of specialty print methods is that they make very powerful statements about your brand, without even showing your product or mentioning your service. So let's do a bit of digging into what makes specialty print methods so special.

I started my business a little over a month ago. Before that, I'd always worked for someone else—always been an employee. First of all, there's nothing wrong with that. My family has always been successful and happy working for companies, so I never really considered starting my own business until about a year ago.

Whether you're starting something brand new or putting a fresh spin on an existing company, there are many considerations that go along with naming a creative business. While a name is only one facet of your brand, the right name can go a long way in helping you stand out and attract the right type of clients.

I know that with all of the pressure and expectations of this name needing to be just right, it's hard to know where to begin. Don't worry, I'm here for you! This guide will walk you through the process of finding that new name with a free workbook to walk you through the process step-by-step!

How do you take potential clients and transform them into loyal customers? Better yet, how do you foster trust and create brand ambassadors? The key is to set your brand apart from the sea of other people doing what you do, and these 2 factors will help you do just that.

You've hustled hard get where you are, to create an amazing product or service that fuels your passion and improves the lives of others. Looking ahead, you're wondering what's next.

How can you take your brand to the next level? These 5 strategic investments will help you elevate your business and build an unforgettable brand experience.

Happy 2016!

Just like that, another year has passed. A new year is here—full of shiny possibilities and magic waiting to be uncovered. To help you make even more magic this year, I'm sharing these 6 mantras to help you transform your brand in 2016. Join me, and let's make 2016 our best year yet!

I've seen too many amazing brands fall into what I like to call the Brand Identity Crisis—uncertain of themselves and lacking the confidence to sell what they do with the fire it deserves. This is often driven by one of 4 branding mistakes. Let me save you the heartache and share what I've learned from seeing so many others struggle.

When you're busy building the life and brand of your dreams, it's easy to get caught up in the hustle and lose sight of what's really important. Before you know it, you're burnt out. You'd love to just crawl in a hole and hide from the world for a while.  I know how you feel.

Lucky for you, I've got your back! These 4 secrets will revolutionize your work-life balance, and keep you moving closer to your dreams. Find clarity, avoid burnout, and keep that hustle going strong.

Many of us consider the final product to be what defines the value and success of our work. When someone asks us what we do, we go straight for the portfolio. The proof is in the pudding, right? Well without a creative process, there wouldn't be any pudding. Without that secret recipe, there's no telling what kind of unpredictable mess you'll end up with.

Your creative process is the key to producing the same level of professional, amazing results every time. In order to harness it's power, you've got to get intentional with it. Use these 5 tips to make sure your workflow is working for you.