Hey Designer Friend
Ready to deliver more value while doing less?
Imagine
if you could…
i
Feel Confident
presenting one concept
knowing exactly what to say
exceeding expectations
raising your prices
securing ongoing work
ii
Attract Better Clients
who see you as an expert
are willing to pay more
respect your time + boundaries
need fewer revisions
can’t wait to sign on for more
iii
Work Less & Make More
while owning your worth
taking back your time
better serving your clients
creating your best work
stepping into your power
Good News, Friend
I have everything you need to step into your next level as a balanced branding expert, so you can deliver more value to the right clients while doing less
“Balanced Branding is like a daily guided meditation, motivational coach and inspirational journey all rolled into one for designers. The investment has been worth every penny.”
Michelle - Minty Made
true story
There’s more to a branding expert than just being a good designer.
The branding process is more than designs & deliverables.
It’s about the journey
It’s about setting crystal clear expectations for your clients, and then exceeding them. It’s about knowing the right questions to ask so you can deliver the right solution. It’s about thinking beyond what your clients are asking for and delivering what they need.
It’s about being a brand partner — one who knows how to guide her clients through the every step of the branding journey while making sure they feel seen, understood, and supported the entire time.
I’ve spent years refining my process to deliver a luxury branding experience that takes care of me AND my clients.
I can’t wait
to share it with you
Introducing
Balanced Branding
Balanced Branding is a comprehensive look at the strategy and systems behind my branding process, which empower me to claim the title of branding expert and deliver an incredible client experience — all while working less and making more.
bye bye, revisions
Hello, Dream Clients
Attract amazing clients who trust you, are excited to invest in your expertise, and can’t wait to continue working together.
It’s about time
Save Time & Deliver Even More Value
Streamline your workflow and better serve your clients while making more time for the things in life that matter most to you.
you’re worth it
Raise Your Prices
Find the confidence to step into your worth, so you can work less while you deliver branding magic for clients you adore.
*
This is not a
design how-to course
If you want to learn how to design logos or choose typefaces, this is not the course for you. Balanced Branding is for seasoned logo and brand designers ready to take their services to the next level.
What designers are saying
What does Balanced Branding mean?
I believe the best kind of branding business centers on balance, and that ideal guides every facet of my how I run my business.
I
Client & designer are equal partners in the branding process
II
Brand strategy guides & supports all design decisions
III
Balancing life & work makes for a happier life & better work
Take it from my clients.
My process speaks for itself.
-
![Grey House Productions]()
“I could tell from Melissa's website that she was a talented designer, but what surprised me most was how organized she is. Melissa is by far the most timely, professional, and communicative designer I’ve ever worked with. She has amazing project (i.e. expectation) management skills, and I found myself taking her systems and asking other vendors to be as organized and professional as she is.”
—
Hannah Soto
Grey House Productions -
![Soho Waterworks]()
“Melissa brought our brand’s vision to life, and the entire creative process was smooth and effortless, right down to streamlining the final files. She made sure that I knew what to expect and when, leaving no questions on the table. Melissa’s approach was authentic and holistic, and it’s bittersweet that the branding process is over, because I enjoyed working with her so much.”
—
Angela Cooper
Soho Waterworks -
![Betty Lu Paperie]()
“One of my favorite parts of the branding process was Melissa’s comprehensive questionnaire. There were so many questions that I had really never considered before. It helped me take a step back and to really evaluate why I'm doing this in the first place. Also, after seeing how Melissa uses Asana to manage her projects, I actually started using it personally to keep myself on track and get ready for my launch!”
—
Valerie Freeman
Betty Lu Paperie -
![Memory My Way]()
“Not only is Melissa a talented designer, but she's also the ideal professional who meets every deadline, answers promptly, and actively listens. Her questionnaire is brilliant and comprehensive, providing any business owner with the gift of thinking critically and boldly about the ideas in their head. I will forever be grateful to Melissa, her expertise and utter genius, as I know her beautiful work will stand the test of time and live a life all its own.”
—
Nichole Healy
Memory My Way
Let’s talk
Details
5 modules
30+ video lessons
I’ve packed absolutely everything into these lessons, from positioning yourself as a branding expert and working with the One Concept Approach, to seamlessly guiding your clients through a delightful branding journey that ends with rave reviews and a client who can’t wait to continue working with you on exciting new projects.
Process Templates
Asana Project Template
Proposal
Brand Strategy
Client & Collateral Proofs
My Brand Guidelines
Master Projects Folder
Swipe Copy & Prompts
My Email Scripts
Client Management Doc
Brand Questionnaire
Brand Strategy Prompts
Collateral Questions
Client Feedback Prompts
Guides & Checklists
New Inquiry Check-in
4 Client Meeting Itineraries
Scheduling Cheatsheet
Project Prep Checklist
brand Guidelines Checklist
Final Files Checklist
Are you ready?
Step into your power as a brand partner & let the magic unfold
the
Content
I
Positioning
I’ll guide you through positioning yourself as a branding expert, pricing your work, and streamlining your inquiry process to weed out any nightmare clients while attracting more of the dreamy ones.
ii
Onboarding
We’ll walk through responding to an aligned inquiry, your first meeting and proposal, and how I manage my projects, invoicing, and schedule to keep my clients and I on track throughout the process.
Iii
Discovery
This is where we gather the information we need through my comprehensive questionnaire and kickoff call, then distill all of it down to a focused strategy that will guide the rest of our branding work together.
Iv
Branding
We’ll focus on curating your brand identity proofs based on the strategy, presenting one design concept, gathering client feedback, working through refinements together, and some brand collateral tips too.
v
Delivery
We’ll wrap up by streamlining how we export and organize final files, channeling the essentials into my client-friendly guidelines template, and strategically overdelivering while encouraging new work.
More Designer Love
Invest in You
It's time to claim the freedom, ease, and abundance that's meant for you so you can shine your light without burning out
Trust me
You deserve it
It’s Time
Join Now
See you inside, friend :)
*
Let’s Plant A Forest
For each new student who enrolls, I’ll plant a tree with One Tree Planted, a non-profit organization focused on global reforestation.
In case you’re wondering
FAQ
-
Balanced Branding is for experienced designers who are ready to elevate their branding process and systems so they can better serve their clients while finding clarity, confidence, and ease in their businesses.
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While Balanced Branding was specifically created with brand designers in mind, the focus of the course is your client process and many of the principles in this course apply to other types of design as well. If you're not sure if Balanced Branding is right for you, drop me a line at hi@melissayeager.com and we'll figure it out together.
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No, this course focuses on the strategy and systems behind my branding process, not on the how-to of logo and brand design.
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Balanced Branding consists of 5 core sections which are self-paced so you can learn at whatever speed works best for you.
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If you already purchased my brand guidelines template, I'm offering a $303 rebate! Grab your discount code right here.
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It's highly recommended that you're fluent in Adobe Illustrator and InDesign for this course.
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While I won't be offering any sales on Balanced Branding, there is a pricing plan available. This measure is meant to keep the pricing as accessible as possible while accounting for the value included.
Hint hint: There’s also a special incentive included when you sign up for my free balanced branding training ;)
While I encourage you to follow your intuition on whether or not it's the right time to sign up, keep in mind that the price of this course will continue to increase as I make improvements to it.
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Balanced Branding is evergreen — aka it's open and available all the time. Whenever it feels right and you're ready to step into your next level, Balanced Branding is waiting for you :)
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Since you get access to the course content and all of the resources as soon as you purchase, all sales are final and nonrefundable. If you have any questions about the course before you purchase, you can email me at hi@melissayeager.com.
– PS –
If you’re still not sure if Balanced Branding is right for you, drop me a line and we’ll figure it out together.