Function Coffee Labs — Brand Style

Design
Written By Melissa Yeager

Recently I've had the amazing privilege of partnering with Meg and Ross of Function Coffee Labs on the design of a beautiful new logo for their specialty coffee shop (coming soon to Philadelphia!).

Function Coffee Labs serves up high quality, specialty coffee with an emphasis on education, exploration, and mindfulness. The idea was first conceived in Ross and Meg's travels abroad, where they met and sold their first coffee together. Their shop is inspired by a slower, more mindful way of life and the amazing potential of what a coffee shop can be.

BRAND TONE

Friendly, Authentic, Mindful & Warm

Function Coffee Labs - Brand Style

Function Coffee Labs - Brand Style

I couldn't resist sharing the moodboard from FCL's brand strategy guide, which speaks to the brand style, color palette, and tone. Stay tuned for more of the process as we get closer to unveiling their new logo. And for all you Philly locals, get ready—Function Coffee Labs is coming soon to Bella Vista!

Melissa Yeager

Melissa is a holistic brand designer and teacher who creates strategically stunning brands that speak to the soul, while teaching other designers to do the same.

https://melissayeager.com
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