What Fixer Upper Can Teach Us About Branding
I don't know about you, but I can't get enough of HGTV's Fixer Upper. From Chip and Joanna's gorgeous renovations to the adorable Gaines family, I know I'm not the only one that's contemplated packing up my belongings and moving to Waco. Just kidding (not kidding).
Fixer Upper has won the hearts of would-be homeowners all over the country and beyond. And how could they not with those precious kiddos, heaps of shiplap, and all of those farm animals!? Their businesses have grown tremendously over the last few years too. From their beginnings with a realty and reno business, they now also run a cozy b&b, a booming online shop, and a larger-than-life marketplace in a converted silo. They've even got a book on the horizon!
Are y'all ready to take on branding lessons from Fixer Upper?
Considering that the Gaines family has completely enchanted our homes and hearts, there's a lot to be learned from these beloved biz owners. So what branding lessons can you learn from Chip and Joanna Gaines of Fixer Upper? Read on and find out, folks!