The more regularly you practice writing, the easier it will get and the more defined your brand's voice will become. You'll start by mimicking others, but over time, your true voice will emerge as you learn to get cozy in your own brand's skin. My weekly blog posts have been priceless for helping my own growth in this area.

Since blogging is a longer form of writing, it can seem pretty daunting and it's hard to know where to begin. What's helped me is to follow the same steps each time, which makes the writing process a whole lot smoother. I'm sharing these steps with you in the hopes that it will help you jump in and start honing your own voice. Now let's dig in!