When folks sign up for my branding newsletter, the first thing I ask is “what are you struggling with in your brand?” When I first created my newsletter, I expected the answers to be all over the place and while there's been a decent variety, over time I've noticed a trend.

Consistency is tough for all of us

It seems like so many of you struggle with being consistent in your brands. I totally get it. Consistency is a complex, relentless beast.

You've got all these ideas, but you don't know where to start. There are so many responsibilities, distractions, and “shoulds” pulling at you every second of every day. Sometimes you just can't find your groove. And on top of all that, you can't help nitpicking at your own brand as it starts to feel lackluster and stale.

So how in the heck are you supposed to be consistent with the weight of all this dragging you down? I wish I could tell you there's some magic formula, and while I can provide a guide I can't promise you it will be easy. But sometimes a shot of honesty and insight is just what you need to get your head right and find your focus.

So with that in mind, these are the steps that help me be more consistent. I hope they can do the same for you!

How do you take potential clients and transform them into loyal customers? Better yet, how do you foster trust and create brand ambassadors? The key is to set your brand apart from the sea of other people doing what you do, and these 2 factors will help you do just that.

I've seen too many amazing brands fall into what I like to call the Brand Identity Crisis—uncertain of themselves and lacking the confidence to sell what they do with the fire it deserves. This is often driven by one of 4 branding mistakes. Let me save you the heartache and share what I've learned from seeing so many others struggle.