You've decided it's time for something about your brand to change. Maybe it's your logo, website, or even your social media strategy. Whatever it is, you know it's time to level up and invest in your brand.

TO SHARE OR NOT TO SHARE

It's embarrassing to admit that something isn't working. If it were up to any of us, we'd love to only launch perfect things, but realistically that would mean never releasing anything at all. The journey of building a brand is messy and far from perfect. The question remains, how much should you be sharing?

We've all been there—continually tapping the home button on our phones, refreshing our inboxes, and waiting for people to engage with us. The reality is that engagement is a game of give and take, and there are things you can start doing right now to foster that flame. So listen up.

Make Yourself Known

Your dream clients won't find you if you're huddled in a cave waiting for them. You have to give them ways to discover and connect with you—I'm talking a trail of brand bread crumbs here. Just think of the last time you had to find an amazing architect or florist or custom jeweler or whatever. There are countless options, and the search can be overwhelming.

To your customers, researching brands and finding the right fit can be a complex maze—no end in sight, walls so high they can barely see the sky. Make this process less terrible for them by making it easier to discover you. How do you do this?