Whether you're starting something brand new or putting a fresh spin on an existing company, there are many considerations that go along with naming a creative business. While a name is only one facet of your brand, the right name can go a long way in helping you stand out and attract the right type of clients.

I know that with all of the pressure and expectations of this name needing to be just right, it's hard to know where to begin. Don't worry, I'm here for you! This guide will walk you through the process of finding that new name with a free workbook to walk you through the process step-by-step!

Maybe your name is too difficult for people to remember. Or is it too common to stand out? And what about using your own name versus a creative company name for your brand?

THE STRUGGLE IS REAL

I completely understand what a challenge naming can be, and that's exactly what Daniel (one of my awesome subscribers) has been struggling with. He asks,

“I have a really common and boring name, so my plan was to come up with a new brand or pseudonym that suits me and is explainable, until now I had no idea or kinda bad ideas.. so how do you go at it? And what do you think about it? Good/bad idea? In short: how to create a personal identity when your name sucks”

I feel your pain, Daniel.