I'm a firm believer that every mistake and failure we experience teaches us something. However, when it comes to branding I'd love to save you the heartache of making a major mistake if I can.

Brand Positioning

So what is the number one mistake I see business owners make? To be honest, it comes down to just one thing—positioning. Brand positioning is all about how you frame your product or services. Not literal framing of course. I mean the way you talk about what you sell, how your brand sounds, and how you differentiate it from others in your industry.

When you take a misguided approach to positioning, your whole business will suffer. Like trying to play with darts with chocolate chips, not much will stick. So instead, let me drop some knowledge so I can help you sidestep that mess. I know this next truth will be a tough pill to swallow, but it's the key to helping you position your brand for the kind of success it deserves.