Working for yourself is an extremely romantic idea. It's all about taking the leap, chasing your dreams, and building a life you love, isn't it? At the heart of it, this is absolutely the sunny side of being self-employed. But not every day ends up feeling this way.

The Self-employed illusion

I've been working for myself for just about 10 months now. At first the freedom was all but intoxicating. I mean, I get to work from home, I can wear whatever I want (most often yoga pants), and there's no onslaught of annoying meetings to keep me from doing the work I love. Amazing, right? At first it absolutely was.

After a while, however, it gets old. When the novelty wears off, working for yourself can get pretty lonely. I started feeling sloppy, anxious, and absolutely starved for company. It felt like I had to wait forever for my husband to get home, and yet I simultaneously felt like I was behind on everything and never had enough time. Couple that with not knowing where your next project is coming from, and you've got one stressed out mess of a girl.

Solving the Struggle

As you can probably tell, the struggle has been extremely real for me recently. I'm a firm believer in being very open about this journey (even the not-so pretty parts), so last week I took to Twitter and Instagram to talk about it. After sharing my own challenges, I was amazed at the overwhelming response I received.

As it turns out, so many freelancers and business owners share my dilemma. Better yet, many of them began sharing their own amazing stories, encouragement, and their answers to the solopreneur struggle. I wouldn't dream of keeping this wisdom to myself, so without further ado, I'm excited to share our answers with you!

Whether it's a logo and brand identity, package design, or a full website, professional design is an big, exciting investment. You've put a lot of thought into this decision. So now that you've decided to hire a designer, how can you be sure to get the most value for your time and money? Well, friend, these 7 tips will help you do just that!

Just as logo and brand files can be a bit confusing to implement, I've encountered more than a client or two that is totally baffled by their brand's color palette. Although they're absolutely smitten with their brand's new color scheme, it's all those color values that are the issue! Pantone, RGB, CMYK, and hex—what does it all mean? Which ones do you use for print? What about web? Does it really even matter?

Although it can be frustrating at first, it absolutely matters. Not to worry—your brand's color palette doesn't have to be another headache! I'm here to break down the different color terms you'll likely encounter in your brand guidelines so you know what they mean and how to use them.

The branding process takes an extraordinary amount of time, effort, and collaboration between designer and client. But what about all those mysterious final files? Too often they're just passed on as an afterthought with little explanation of where and when to use them.

So when should you use which file type anyway? What's the difference between web and high resolution? What if you need to use your logo over a photo? What then? Well, that's exactly what I'm hear to share today. So bear with me, and I'll do my best to shed some light on all those shiny new brand assets you can't wait to use!

When you're searching for the right brand designer, it's a no-brainer to peruse the work on each prospect's website. An online portfolio is a must for any designer, but in today's hyper-social culture, more and more designers are also making a serious statement with their work on social media.

For my brand this mostly applies to Instagram because of it's highly visual nature. As I harness Instagram for my brand more and more, my feed has become a kind of curated mini portfolio in its own right and proved to be pretty powerful for my business. So what's the point? Why share work on social? Well, let's take a look.

So you're thinking about investing in a new logo and brand identity, huh? Congratulations!! This is such an exciting time and a huge step for your brand! So what's next? Well, whether you're starting from scratch with a new business or you're ready to take your existing business to the next level, it's essential to find the right designer for the job.

Granted, there are countless designers out there with all kinds of styles and stories, so how in the world are you supposed to find the right fit for your business and vision? Well, lucky for you I'm here with 6 steps that will guide you down the path to finding the best designer for your brand. Let's dig in!

There are two kinds of people in this crazy world—those that let life happen to them, and those that build the life they want to live and own the heck out of it. Most of us start out as the former.

Then one day, you wake up.

You realize you're tired of living in the shadows and talking about all the things you want to do instead actually of doing them. You're sick of window-shopping the life you want instead of creating it. You know you're capable of amazing things, and it's time to prove it.

I know the idea of marketing to a large group—let alone the world—can be pretty intimidating. We panic and try to address everyone at once like they're all sitting in some massive auditorium waiting with baited breath to read our email or tweet or whatever. We write articles that might as well be subtitled “An Open Letter to the Internet.” It's great if you've found your brand's voice, but what good will that do if your customers feel like just another number in your following?

I've known Alex for a few years now, so when she approached me with an idea for a new business I couldn't have been more curious. She explained that she wanted to provide hands-on marketing consulting for skilled creatives, needed an amazing brand identity to be the face of this new adventure, and was just as enthusiastic about working together as I was. The only issue? She hadn't nailed down a name yet.

The Name Game

I'd been itching to offer naming assistance along with my branding services for quite a while, and this was my chance! I started the process off much like every other branding project I take on—with lots of discovery and strategy. Of course we wanted the name to sound cool, but even more so it had to make sense for her chic, fresh, and fun new brand.