Naming Your Creative Business
Whether you're starting something brand new or putting a fresh spin on an existing company, there are many considerations that go along with naming a creative business. While a name is only one facet of your brand, the right name can go a long way in helping you stand out and attract the right type of clients.
I know that with all of the pressure and expectations of this name needing to be just right, it's hard to know where to begin. Don't worry, I'm here for you! This guide will walk you through the process of finding that new name with a free workbook to walk you through the process step-by-step!
My First 2 Weeks of Owning a Design Business
Remember a couple years ago when brightly colored pants were coming back into style? I sure do. I'd see a girl walking down the street rocking those fuchsia skinnies and think, “Dang, I wish I could pull those off.” Even if fluorescent pants or bright red lipstick weren't your thing (yep, I've been there too), we've all been in this position.
So many of us waste our lives in the shadows—wallflowers swooning over what someone else is doing. We can't help putting them on a pedestal and thinking, “If only I could pull that off...” If only you could wear those pants or that lipstick. If only you could quit your job, and finally do what you love. If only...
How to Set Your Brand Apart
How do you take potential clients and transform them into loyal customers? Better yet, how do you foster trust and create brand ambassadors? The key is to set your brand apart from the sea of other people doing what you do, and these 2 factors will help you do just that.
5 Strategic Investments for Your Brand
You've hustled hard get where you are, to create an amazing product or service that fuels your passion and improves the lives of others. Looking ahead, you're wondering what's next.
How can you take your brand to the next level? These 5 strategic investments will help you elevate your business and build an unforgettable brand experience.
Introducing Melissa Yeager Designs!
I've got some amazing news!
After a TON of planning and consideration, I've left my creative director role to go out on my own. This week I'm officially taking Melissa Yeager Designs full-time! I couldn't be more thrilled to finally share this news with you, and I'm so excited about this next chapter!
6 Mantras to Transform Your Brand in 2016
Happy 2016!
Just like that, another year has passed. A new year is here—full of shiny possibilities and magic waiting to be uncovered. To help you make even more magic this year, I'm sharing these 6 mantras to help you transform your brand in 2016. Join me, and let's make 2016 our best year yet!
4 Common Branding Mistakes to Avoid
I've seen too many amazing brands fall into what I like to call the Brand Identity Crisis—uncertain of themselves and lacking the confidence to sell what they do with the fire it deserves. This is often driven by one of 4 branding mistakes. Let me save you the heartache and share what I've learned from seeing so many others struggle.
4 Secrets to a Smarter Hustle
When you're busy building the life and brand of your dreams, it's easy to get caught up in the hustle and lose sight of what's really important. Before you know it, you're burnt out. You'd love to just crawl in a hole and hide from the world for a while. I know how you feel.
Lucky for you, I've got your back! These 4 secrets will revolutionize your work-life balance, and keep you moving closer to your dreams. Find clarity, avoid burnout, and keep that hustle going strong.
Harness Your Creative Process
Many of us consider the final product to be what defines the value and success of our work. When someone asks us what we do, we go straight for the portfolio. The proof is in the pudding, right? Well without a creative process, there wouldn't be any pudding. Without that secret recipe, there's no telling what kind of unpredictable mess you'll end up with.
Your creative process is the key to producing the same level of professional, amazing results every time. In order to harness it's power, you've got to get intentional with it. Use these 5 tips to make sure your workflow is working for you.