I've known Alex for a few years now, so when she approached me with an idea for a new business I couldn't have been more curious. She explained that she wanted to provide hands-on marketing consulting for skilled creatives, needed an amazing brand identity to be the face of this new adventure, and was just as enthusiastic about working together as I was. The only issue? She hadn't nailed down a name yet.

The Name Game

I'd been itching to offer naming assistance along with my branding services for quite a while, and this was my chance! I started the process off much like every other branding project I take on—with lots of discovery and strategy. Of course we wanted the name to sound cool, but even more so it had to make sense for her chic, fresh, and fun new brand.